Annex Products partnered with Influx to focus on growth and become the global leader in smartphone mounting systems

The problem

From the beginning, Annex Products focused on growing their business through direct customer sales. In the early days, the five person strong team was able to deliver a very personal customer experience.

As the business has scaled the team made a strategic decision to focus their management energy on growth and distribution. That's when they asked Influx to help with their customer support operations.

What they're saying about Influx

As an Australian based global business, the bulk of our online sales and communications happen while we sleep, so Influx is able to support our customers 24/7 with fast and accurate responses.

Influx also gives us the ability to scale up support when needed without the need for extra headcount. This is a huge advantage and allows us to concentrate on growing the business and making great products.

The impact

Working with Influx has allowed Annex to ensure they continue to have quality connections with customers and offer a consistent experience, which have both been extremely important points of difference for the brand and the reason why so many of their customers return.

Being able to concentrate on the business has enabled the team to grow their product offering, geographical markets and distribution to a point where the Quad Lock case is now a top-selling iPhone mounting system globally, with customers in 160 countries.

Get started with Influx

Influx was established in 2013 & has been trusted by 750+ brands globally, ranging from startup to scale.

Influx builds 24/7, near-shore global customer support teams. We provide fully managed, flexible & high-performance agents. Our services range from eCommerce support, tech support, sales support, AI Management, Enterprise solutions and more to give you the customer assistance you need to prioritize other responsibilities and continue scaling your business.

Make your support operations fast, flexible, and ready for anything with experienced, 24/7 support teams working on demand. See how brands work with Influx to deliver exceptional customer support or get a quote now.