Here's how the top beauty brands deliver omnichannel CX  cover image

Here's how the top beauty brands deliver omnichannel CX

Key takeaway from Sephora

Personalization works when advisors have access to shared, accurate customer data. Without that foundation, it’s tough to deliver a smooth, consistent experience.

Key takeaway from Loreal

Innovation only improves CX when teams know how to use it. Tools matter, but consistency comes from training and process.

Key takeaway from Estée Lauder

High-touch service doesn’t need to slow teams down. With the right information and workflows, advisors can deliver a premium experience at scale.

Key takeaway from Glossier

A strong brand voice improves the support experience, but it only stays intact when it’s trained and reinforced across the team.

Key takeaway from Fenty Beauty

Inclusivity in CX means removing friction. When advisors know the product range well, customers get clearer, more confident guidance across channels.

Ready to strengthen your omnichannel CX?

If you’re preparing for a product launch, looking to improve response times, or building a more consistent customer experience, we can help. Talk to us about setting up a managed omnichannel support team.

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