Influx Blog
Learn how to build and scale a world-leading support team.
CX Excellence
5 brands that successfully navigated PR crises (and what CX leaders can learn from them)
How do brands recover from major PR crises? The answer comes down to customer experience, not just messaging. Here are 5 examples of great brand crisis management and what CX leaders can learn.
CX Excellence
How Starbucks became a household name (and why CX was a big part of it)
Starbucks grew from six Seattle stores to 40,000+ locations worldwide, and CX was the engine. Here is the CX architecture behind that rise.
Growth
What really makes a brand well-loved?
The gap between brands people use and brands people love almost always comes down to one thing: how they make people feel when they need help. Here’s what well-loved brands get right about CX.
Case Studies
Melinda Maria delivers boutique 5-star jewelry support with a flexible, brand-first Influx team
Boutique LA jewelry brand achieves 96% CSAT and sub-3-minute live chat response with a flexible, brand-first Influx team.
Case Studies
Florence Marine X boosts premium surf-brand support with hybrid AI + human team, hitting 91% CSAT
See how Florence Marine X delivers fast, on-brand customer support across wetsuits, board shorts, and the Florence Membership with a hybrid AI + Human team, partnered with Influx since 2021.
CX Excellence
7 reasons why everyone loves IKEA (and what it teaches us about CX)
IKEA treats CX as a growth strategy, not just an afterthought. Here are 7 lessons any business can learn from one of the world's largest and most beloved brand.
AI Leadership
AI Management Wins
See how Influx clients use AI-managed support to boost CSAT, speed up resolutions, and free human agents for high‑value work.
Inside Influx
Inside Talent as a Service: Why Influx agents deliver better CX
Talent as a Service provides customer service agents in every time zone, so you can scale your brands CX team in 1-2 weeks
CX Excellence
What’s the difference between customer support, customer success, and customer experience?
Learn the key differences between customer support, success, and experience, and how AI is reshaping each in 2026.
AI Leadership
Rogue CX AI: What happens when customer support AI isn’t managed properly
Rogue CX AI happens when AI agents aren’t properly managed. Learn why performance drops and how to fix it with better setup, context, and ongoing optimization.
Inside Influx
What “top 1% talent,” follow-the-sun, and fully managed support really mean for your business
Discover how Influx builds fully remote, top 1% support teams with 24/7 coverage, strong leadership, and continuity that makes them feel like your in‑house team.
CX Excellence
Mother’s Day eCommerce 2026: How to scale your CX team for the online surge
Find out how to scale your brand with global, 24/7 CX support this Mother's Day