customer experience

How to Deliver 24/7 Support With AI

Photo of Alex Holmes
by   Alex Holmes
November 26, 2025

Soon, AI will be the gatekeeper of every customer experience. But, most companies approach AI support the wrong way. They deploy a 24/7 chatbot, assume it will improve over time, and are surprised when CSAT drops and escalations spike.

The mistake is simple: AI doesn’t manage itself.

Just like a human support agent, an AI Agent or chatbot needs training, guidance, supervision, and reliable escalation paths. Without those elements, 24/7 AI support fails.

Here’s the system that actually works - combining AI chatbots, AI management and outsourced support teams.

 

24/7 AI Support Requires a Management Layer

Think of your AI agent the same way you think about your human team:

  • If no one trains them, performance decays.

  • If no one monitors them, quality drifts.

  • If no one updates their playbooks, they become outdated.

Companies assume AI is different. It’s not.

AI is a new type of employee — one that’s fast, scalable, and cost-efficient, but still requires management.

Influx AI Agent Management provides this management layer. The team monitors your AI agent, updates its workflows, tests new responses, and ensures alignment with policy.

The goal isn’t automation for its own sake — it’s useful automation that customers trust.

AI then scales faster than a human team does. Figure out AI management, then your single AI agent can do the job of a team of ten - but it still requires that management layer.

Before You Go Live: Build the System, Not Just the Bot

Support teams often launch AI without defining what “good” looks like.

That’s a recipe for inconsistent outcomes.

The correct approach is:

Benchmark → Test → Deploy → Iterate

Influx begins by benchmarking the top 20–50 customer queries.

We evaluate how your AI would answer today, identify the gaps, and create optimized workflows. Everything is tested safely inside our knowledge platform (People App) before we deploy it into your helpdesk.

The result: your AI starts strong and stays aligned with real-world expectations — not theoretical best cases.

Connecting AI to Humans: The Backbone of 24/7 Support

Even the best AI can’t solve everything. Refunds, escalations, angry customers, multi-step issues, and complex judgment calls still require a person. That’s why a 24/7 AI system is incomplete without a 24/7 human escalation layer.

Influx offers two models depending on volume and complexity:

Model 1: Support as a Service (SaaS) — Fast, Flexible 24/7 Coverage

For unpredictable volumes or lower ticket counts, our Support as a Service team resolves escalations within 30 minutes, day or night.

Perfect for companies asking: “Can we really offer 24/7 response for 20–200 messages per month?”

Yes — because the AI handles most interactions, and the human team closes the rest.

Model 2: Dedicated Agent Teams — For Tier 2 or Complex Questions

If you want a consistent group of agents who deeply understand your product, dedicated teams work alongside your AI to manage:

  • Technical troubleshooting

  • Account-level changes

  • Complex order issues

  • High-touch customer segments

  • Product escalations

This structure allows you to scale AI confidently while humans handle everything AI shouldn’t.

 

How AI and Humans Collaborate in Real Time

The AI handles routine queries, collects context, and prepares clean, policy-aligned handoffs. Humans step in for edge cases with full visibility:

  • Angry customers

  • High-value customers needing more of a ‘white glove’ experience

  • Queries that require access to third party tools

  • Delicate questions around edge cases

  • Multi-step troubleshooting

  • Opportunities with partners

  • Sales opportunities

The human agents flags issues to the AI management team. The AI management team ensures that the context provided to the humans is more effective and clearer next week.

Every escalation becomes training data for the AI Agent Managers, who monitor patterns and feed improvements back into the system.

Here’s how things get better:

AI → Human → AI → Human → Improved CSAT → Lower cost

 

Measuring Performance: Focus on Useful Automation, Not Automation Rate

Most companies ask the wrong question:


“How many tickets can we automate?”

The right question is:
“Where is automation most valuable — for the business and for the customer?”

Influx tracks practical metrics inside your helpdesk:

  • ai_answered — AI responded

  • ai_close — AI fully resolved

  • ai_snooze — AI gathered context

  • ai_handover — AI escalated correctly

  • ai_ignore — AI knew not to respond

This gives support and marketing leaders a clear picture of how the system works — not just whether it works.

 

The Business Outcomes: Faster, Cheaper, Better Support

When AI is managed properly and tied to a 24/7 human engine, three outcomes show up consistently:

  1. Higher CSAT (AI + human support both improve)

  2. Lower resolution times across the board

  3. Lower cost per resolved ticket due to smarter routing

It’s not magic — it’s operational design.

 

What AI Should (and Shouldn’t) Do

AI excels at:

  • “Where is my order?”

  • Account status

  • Policy explanations

  • FAQs

  • Step-by-step troubleshooting

AI should hand over when:

  • a refund is involved

  • there’s significant emotion

  • policy exceptions are needed

  • multiple systems need checking

  • there’s risk, ambiguity, or legal implications

Here’s a simple rule:

AI handles clarity; humans handle judgment.

Ready for a 24/7 support team? Launch your team here.


About the author

Photo of Alex Holmes

Alex Holmes

Alex runs Marketing and Client Success at Influx. He works with both existing and future clients. Favorite support experience of all time: iTunes and Optus.